In order to pertain to the program the towns should have a population of at least 20 thousand, and should be located no more than 200 km (124.27 miles) or the equivalent of traveling two hours by land, from the touristic destination.[5] In addition to the town’s municipal and state authorities requesting incorporation to SECTUR so that they can make an assessment visit to evaluate the potential of the site,[1][5][6] the criteria needed in order to be considered for incorporation into the program are:
I. A formally constituted Pueblo Mágico committee.
II. A town council accord (an agreement to apply for admittance into the program)
III. Agreement of the state congress
IV. Direct economic contribution towards touristic development in projects, action plans and programs.
V. A municipal touristic development program updated with a time frame of at least three years.
VI. Updated ordinations with a touristic focus during current administration of the Municipality.
VII. Evidence of symbolic attraction of the aspiring community.
VIII. Health and public security services for tourists in case of an emergency.
IX. Private and social investment in touristic development and quality marks.
X. Other elements that the committee considers relevant for touristic activity.
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